How many times have you taken the time to read an article on a topic that you would otherwise have found mundane? Now can you think back as to why you did that? What was it about the article that attracted you to read it, even though you have zero interest in that topic?
Was it perhaps the fact that it was funny? Made you think? Inspired you? Taking a look at the top viral posts of 2015, it’s clear that the most shared articles had an attractive combination of all of these things.
Here’s a breakdown of factors I’ve found made seemingly boring articles so very interesting enough to read:
Give a boring topic an interesting title:
Politics is a dry topic, as dry as it can get unless you have a politician putting their foot in their mouth about something. But this article from Mashable.com titled ‘The UK political map now looks a lot like Maggie Simpson’ got a surprising near 30,000 shares on social media service. It’s probably because everyone loves the Simpsons and the curiosity about how a political spread looked like a Simpson was too much for readers to bear and they just had to hop on over to take a look. Smart move, eh?
There’s a reason Andy Borowitz is one of the most read columnists on the NYTimes, even if his articles are more satire pieces. His article on ‘Scientists: Earth Endangered by New Strain of Fact-Resistant Humans’ was shared 1.4million times on social media platforms. Anyone following Andy’s Facebook page knows that he keeps posting politically satirical posts, but even if a person hasn’t read these status updates, this one article is likely to keep them coming back to the Borowitz Report to look for more humorous pieces. The world’s a tough place. Keeping your readers smiling is going to keep them wanting to keep coming back to you.
You know those tearjerker articles that somehow reach deep inside and grip your heart in a vice-like hold that you feel a silent tear slip out when you’re through with it? And you find that you were reading about something as silly as addiction, which probably doesn’t even have anything to do with you. But it struck a chord in you somewhere that made you want to read and then share it, just like this Huffington Post article that got 2million shares: ‘The Likely Cause of Addiction Has Been Discovered, and It Is Not What You Think’.
In the end, as a web content writer, you can turn the most yawn-inducing topics into ones that can inspire people, make them giggle and read it to the very end. All you need to do to improve your content writing services is to pay attention to your writing style and present in a way that will make it attractive to your readers, and you are on your way!
About Author: Priya is a part-time blogger and full-time corporate slave. She enjoys ranting on social media about a variety of topics and discovering new things to get excited about.